Coverart for item
The Resource JMP 12 consumer research, [SAS]

JMP 12 consumer research, [SAS]

Label
JMP 12 consumer research
Title
JMP 12 consumer research
Statement of responsibility
[SAS]
Title variation
JMP twelve consumer research
Contributor
Issuing body
Subject
Language
eng
Summary
This book focuses on analyses that help users observe and predict subjects' behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. You will learn how to tabulate and summarize categorical responses with the Categorical platform. Factor Analysis rotates principal components to help identify which directions have the most variation among the variables. Item Analysis, a method for identifying latent traits that might affect an individual's choices and the Choice platform, which market researchers use to estimate probability in consumer spending are also covered. --
Assigning source
Edited summary from book
Cataloging source
CtWfDGI
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
JMP 12 consumer research, [SAS]
Label
JMP 12 consumer research, [SAS]
Publication
Copyright
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781629594408&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4359858'}
Extent
1 online resource
Form of item
online
Isbn
9781629594408
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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