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The Resource Inside the mind of the shopper : the science of retailing, Herb Sorensen

Inside the mind of the shopper : the science of retailing, Herb Sorensen

Label
Inside the mind of the shopper : the science of retailing
Title
Inside the mind of the shopper
Title remainder
the science of retailing
Statement of responsibility
Herb Sorensen
Creator
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5429
LC item number
.S5937 2009
Literary form
non fiction
Nature of contents
bibliography
Inside the mind of the shopper : the science of retailing, Herb Sorensen
Label
Inside the mind of the shopper : the science of retailing, Herb Sorensen
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references and index
Contents
Introduction: Twenty million opportunities to buy -- The quick trip: eighty percent of shopper time is wasted -- Three moments of truth and three currencies -- In-store migration patterns: where shoppers go and what they do -- Active retailing: putting products into the path of shoppers -- Brands, retailers, and shoppers: why the long tail is wagging the dog -- The quick-trip paradox: an interview with Unilever's Mike Twitty -- Integrating online and offline retailing: an interview with professors Peter Fader (the Wharton School) and Wendy Moe (University of Maryland) -- Multicultural retailing: an interview with Emil Morales, Executive Vice President of TNS Multicultural -- Insights into action: a retailer responds: an interview with Mark Heckman of Marsh Supermarkets -- The Internet goes shopping
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780137126859&userID=ebsco-test&password=ebsco-test
Dimensions
24 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b2799005'}
Extent
xix, 227 p.
Isbn
9780137126859
Isbn Type
(hardback : alk. paper)
Lccn
2008055010
Other physical details
ill.
System control number
(OCoLC)276340554

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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