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The Resource India reloaded : inside India's resurgent consumer market, Dheeraj Sinha

India reloaded : inside India's resurgent consumer market, Dheeraj Sinha

Label
India reloaded : inside India's resurgent consumer market
Title
India reloaded
Title remainder
inside India's resurgent consumer market
Statement of responsibility
Dheeraj Sinha
Creator
Author
Subject
Language
eng
Summary
"Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience." --
Assigning source
Unedited summary from book
Cataloging source
CtWfDGI
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
India reloaded : inside India's resurgent consumer market, Dheeraj Sinha
Label
India reloaded : inside India's resurgent consumer market, Dheeraj Sinha
Publication
Related Contributor
Related Location
Related Agents
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Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781137367112&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4316306'}
Extent
1 online resource
Form of item
online
Isbn
9781137367112
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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