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The Resource Implementing SAP CRM : the guide for business and technology managers, Vivek Kale

Implementing SAP CRM : the guide for business and technology managers, Vivek Kale

Label
Implementing SAP CRM : the guide for business and technology managers
Title
Implementing SAP CRM
Title remainder
the guide for business and technology managers
Statement of responsibility
Vivek Kale
Creator
Author
Subject
Language
eng
Summary
This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion). It spells out business process reengineering (BPR) strategies to configure internal business processes and operations with SAP CRM to improve customer-facing strategies, services, and relationships. Topics include: framework and plan for the successful implementation of a SAP CRM; SAP CRM project cycle, from the prerequisites to the five phases of the SAP ASAP implementation methodology; SAP CRM components, including enterprise and e-business applications, SAP NetWeaver, and SAP programming and development tools; critical success factors (CSFs), patterns, and anti-patterns of a successful SAP CRM implementation; Balance Scorecard method. --
Assigning source
Edited summary from book
Cataloging source
CtWfDGI
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Implementing SAP CRM : the guide for business and technology managers, Vivek Kale
Label
Implementing SAP CRM : the guide for business and technology managers, Vivek Kale
Publication
Copyright
Note
"An Auerbach book."
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781482231434&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4358197'}
Extent
1 online resource
Form of item
online
Isbn
9781482231434
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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