Coverart for item
The Resource How cool brands stay hot : branding to generation Y, Joeri Van den Bergh and Mattias Behrer ; foreword by Gert Kerkstoel, (electronic resource)

How cool brands stay hot : branding to generation Y, Joeri Van den Bergh and Mattias Behrer ; foreword by Gert Kerkstoel, (electronic resource)

Label
How cool brands stay hot : branding to generation Y
Title
How cool brands stay hot
Title remainder
branding to generation Y
Statement of responsibility
Joeri Van den Bergh and Mattias Behrer ; foreword by Gert Kerkstoel
Creator
Contributor
Author
Subject
Language
eng
Additional physical form
Available also in a print ed.
Cataloging source
CtWfDGI
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
How cool brands stay hot : branding to generation Y, Joeri Van den Bergh and Mattias Behrer ; foreword by Gert Kerkstoel, (electronic resource)
Label
How cool brands stay hot : branding to generation Y, Joeri Van den Bergh and Mattias Behrer ; foreword by Gert Kerkstoel, (electronic resource)
Publication
Note
Title from title screen
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references
Color
other
Computer file characteristics
Computer document.
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780749462512&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4313275'}
Form of item
  • online
  • electronic
Isbn
9780749462512
Issuing body
Digitized and made available by: Books24x7.com.
Specific material designation
remote
System details
Mode of access: Internet via World Wide Web
Type of computer file
Text.

Library Locations

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      42.729766 -73.682577
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