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The Resource Hollywood 1938 : motion pictures' greatest year, Catherine Jurca

Hollywood 1938 : motion pictures' greatest year, Catherine Jurca

Label
Hollywood 1938 : motion pictures' greatest year
Title
Hollywood 1938
Title remainder
motion pictures' greatest year
Statement of responsibility
Catherine Jurca
Creator
Subject
Language
eng
Summary
N Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were "poison at the box office," and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures' Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, she analyzes what was wrong-and right-with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond
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Member of
Cataloging source
E7B
Government publication
government publication of a state province territory dependency etc
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • filmographies
Series statement
The Fletcher Jones Foundation humanities imprint
Hollywood 1938 : motion pictures' greatest year, Catherine Jurca
Label
Hollywood 1938 : motion pictures' greatest year, Catherine Jurca
Link
http://www.jstor.org/stable/10.1525/j.ctt1pp0ps
Publication
Note
"Portions of this book appeared as "What the Public Wanted: Hollywood, 1937-1942," Cinema Journal 47, no. 2 (2008): 3-25; and "Motion Pictures' Greatest Year (1938): Public Relations and the American Film Industry," Film History 20, no. 3 (2008): 344-56"--Title page verso
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Bibliography note
Includes bibliographical references (pages 231-261), index and filmography
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction: Hollywood looks at its audience -- The campaign. Annus horribilis -- Goldwyn's folly -- Such a thing as bad publicity -- The moviegoing habit -- Exhibitors, the movie quiz contest, and a divided industry. The minds of exhibitors -- The carrot and the stick -- The quiz contest on the ground -- What the contest did for me -- Independents rebel -- The campaign and the press. The film industry speaks its mind -- Marginal moviegoers -- The gossip columnists -- The dailies have their say -- The films. "The finest array of productions" -- Ninety-four films -- The death of glamour -- Human films -- The human side of screwball -- You can't take it with you -- Four daughters -- Boys town -- Marie Antoinette -- That's entertainment -- The fourth estate -- Conclusion: motion pictures' worst year
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781280116537&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4328063'}
Extent
1 online resource (x, 272 pages).
Form of item
online
Isbn
9781280116537
Media category
computer
Media MARC source
rdamedia
Media type code
c
Specific material designation
remote

Library Locations

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