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The Resource Hidden in plain sight : how to create extraordinary products for tomorrow's customers, Jan Chipchase with Simon Steinhardt

Hidden in plain sight : how to create extraordinary products for tomorrow's customers, Jan Chipchase with Simon Steinhardt

Label
Hidden in plain sight : how to create extraordinary products for tomorrow's customers
Title
Hidden in plain sight
Title remainder
how to create extraordinary products for tomorrow's customers
Statement of responsibility
Jan Chipchase with Simon Steinhardt
Creator
Contributor
Author
Subject
Language
eng
Summary
Who are your next customers? Not just the ones you are serving today, but the ones you'll need three, five, or ten years from now. How do you figure out what goods and services will attract them in the future before your competitors do? The key is learning to see the ordinary in a revolutionary new way. Chipchase draws on everyday objects and patterns to show us how to see the world differently, from making a phone call to filling up a gas tank to ascertaining whether it's actually half-and-half you're pouring into your coffee. Chipchase is always looking for opportunities--gaps, anomalies, and contradictions--that will give his clients, some of the world's largest and most successful companies, a distinct competitive advantage, whether they're delivering the most low-tech bar of soap or the most high-tech wireless network. --
Assigning source
Edited summary from book
Cataloging source
CtWfDGI
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Hidden in plain sight : how to create extraordinary products for tomorrow's customers, Jan Chipchase with Simon Steinhardt
Label
Hidden in plain sight : how to create extraordinary products for tomorrow's customers, Jan Chipchase with Simon Steinhardt
Publication
Copyright
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Crossing state (of mind) lines -- The social lives of everyday objects -- Riding the waves of the past, present, and future -- You are what you carry -- Calibrating your cultural compass -- A matter of trust -- Finding the essence -- The great tradeoff -- Conclusion
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780062125712&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4316665'}
Edition
First edition.
Extent
1 online resource (237 pages)
Form of item
online
Isbn
9780062125712
Media category
computer
Media MARC source
rdamedia
Media type code
c
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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