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The Resource Google Analytics integrations, Daniel Waisberg ; technical editor, Deepak Aujla

Google Analytics integrations, Daniel Waisberg ; technical editor, Deepak Aujla

Label
Google Analytics integrations
Title
Google Analytics integrations
Statement of responsibility
Daniel Waisberg ; technical editor, Deepak Aujla
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Contributor
Author
Editor
Subject
Genre
Language
eng
Summary
This guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior. Topics include: proven techniques and best practices for collecting clean and accurate information from the start; importing your organization's marketing and customer data into Google Analytics; importance of taking a holistic view of your customers and how this knowledge can transform your business; step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action. --
Assigning source
Edited summary from book
Cataloging source
CtWfDGI
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
Google Analytics integrations, Daniel Waisberg ; technical editor, Deepak Aujla
Label
Google Analytics integrations, Daniel Waisberg ; technical editor, Deepak Aujla
Publication
Copyright
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Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781119053132&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4359645'}
Extent
1 online resource
Form of item
online
Isbn
9781119053132
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote

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      42.729766 -73.682577
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