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The Resource Going social : excite customers, generate buzz, and energize your brand with the power of social media, Jeremy Goldman

Going social : excite customers, generate buzz, and energize your brand with the power of social media, Jeremy Goldman

Label
Going social : excite customers, generate buzz, and energize your brand with the power of social media
Title
Going social
Title remainder
excite customers, generate buzz, and energize your brand with the power of social media
Statement of responsibility
Jeremy Goldman
Creator
Subject
Language
eng
Cataloging source
DLC
Index
index present
LC call number
HF5415.1265
LC item number
.G644 2013
Literary form
non fiction
Nature of contents
bibliography
Going social : excite customers, generate buzz, and energize your brand with the power of social media, Jeremy Goldman
Label
Going social : excite customers, generate buzz, and energize your brand with the power of social media, Jeremy Goldman
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references and index
Contents
Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influencers, work with vips, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life
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https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780814432556&userID=ebsco-test&password=ebsco-test
Dimensions
24 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b3392393'}
Extent
ix, 294 p.
Isbn
9780814432556
Lccn
2012019622
System control number
(OCoLC)793973948

Library Locations

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      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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