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The Resource Global communication : theories, stakeholders, and trends, Thomas L. McPhail

Global communication : theories, stakeholders, and trends, Thomas L. McPhail

Label
Global communication : theories, stakeholders, and trends
Title
Global communication
Title remainder
theories, stakeholders, and trends
Statement of responsibility
Thomas L. McPhail
Creator
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
P96.I5
LC item number
M37 2006
Literary form
non fiction
Nature of contents
bibliography
Global communication : theories, stakeholders, and trends, Thomas L. McPhail
Label
Global communication : theories, stakeholders, and trends, Thomas L. McPhail
Publication
Related Contributor
Related Location
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Bibliography note
Includes bibliographical references and index
Contents
Global communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies & organizations -- Internet : the evolving frontier - American multi-media conglomerates -- Non-US stakeholders of multi-media conglomerates -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music and MTV -- CNN : international role, impact, and global competitors -- The roles of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Media globalization in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781444330304&userID=ebsco-test&password=ebsco-test
Dimensions
25 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b2859949'}
Edition
3rd ed.
Extent
xiv, 400 p.
Isbn
9781444330304
Isbn Type
(pbk. : alk. paper)
Lccn
2009053132
Other physical details
ill.
System control number
(OCoLC)441196673

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