Coverart for item
The Resource Gender issues and consumer behavior, Janeen Arnold Costa, editor

Gender issues and consumer behavior, Janeen Arnold Costa, editor

Label
Gender issues and consumer behavior
Title
Gender issues and consumer behavior
Statement of responsibility
Janeen Arnold Costa, editor
Contributor
Subject
Gender issues and consumer behavior, Janeen Arnold Costa, editor
Label
Gender issues and consumer behavior, Janeen Arnold Costa, editor
Publication
Related Contributor
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Bibliography note
Includes bibliographical references
Contents
Introduction -- Gender and genre in the interpretation of advertising text -- Gender identity in the Indian context : a sociocultural construction of the female consumer -- On gender differences in eating behavior as compensatory consumption -- Masculinity and the consumption of organized sports -- The measurement of social comparison of advertising models : a gender gap revealed -- Division of financial responsibility in baby boomer couples : routine tasks versus investments -- Children's apprehension and comprehension : gender influences on computer literacy and attitude structures toward personal computers -- Construction of a meaningful wedding : differences in the priorities of brides and grooms -- Gender dimensions of the alphabetic characters with implications for branding -- Gender and consumption : transcending the feminine?
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Dimensions
24 cm.
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{'f': 'http://opac.lib.rpi.edu/record=b1258599'}
Extent
viii, 235 p.
Isbn
9780803953239
Isbn Type
(cloth)
Lccn
94-11313
Other physical details
ill.

Library Locations

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