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The Resource Evergreen : cultivate the enduring customer loyalty that keeps your business thriving, Noah Fleming

Evergreen : cultivate the enduring customer loyalty that keeps your business thriving, Noah Fleming

Label
Evergreen : cultivate the enduring customer loyalty that keeps your business thriving
Title
Evergreen
Title remainder
cultivate the enduring customer loyalty that keeps your business thriving
Statement of responsibility
Noah Fleming
Creator
Author
Subject
Language
eng
Summary
Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? This book exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base-the path to stable growth. The book's entertaining stories and action steps reveal how anyone can: cultivate the 3Cs of evergreen companies: character, community, and content. You will learn how to build loyalty programs that turn satisfied customers into enthusiastic advocates; nurture profitable customers while pruning those who sap time and money; inject authenticity into social media communications; invert the expectations gap that can drive customers away. --
Assigning source
Edited summary from book
Cataloging source
CtWfDGI
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Evergreen : cultivate the enduring customer loyalty that keeps your business thriving, Noah Fleming
Label
Evergreen : cultivate the enduring customer loyalty that keeps your business thriving, Noah Fleming
Publication
Copyright
Related Contributor
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Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780814434444&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4315973'}
Extent
1 online resource
Form of item
online
Isbn
9780814434444
Media category
computer
Media MARC source
rdamedia
Media type code
c
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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