Coverart for item
The Resource Event sponsorship, Bruce E. Skinner, Vladimir Rukavina

Event sponsorship, Bruce E. Skinner, Vladimir Rukavina

Label
Event sponsorship
Title
Event sponsorship
Statement of responsibility
Bruce E. Skinner, Vladimir Rukavina
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HD59.35
LC item number
.S55 2003
Literary form
non fiction
Nature of contents
bibliography
Event sponsorship, Bruce E. Skinner, Vladimir Rukavina
Label
Event sponsorship, Bruce E. Skinner, Vladimir Rukavina
Publication
Note
Published simultaneously in Canada
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Related Items
Bibliography note
Includes bibliographical references (p. 249-254) and index
Contents
Outstanding events sell sponsorship -- The sponsorship marketing plan -- Research : the sponsor's perspective -- The effective sponsorship proposal -- Benefits : the formula for sponsorship success and growth -- Creating the proper image in the eyes of your sponsors -- The creative approach to sponsorship -- The keys to successful sponsorship sales -- The legal issues in event sponsorship -- The staff--sponsor-client relationship -- The law of return : how to keep sponsors coming back -- The sponsorship evaluation process -- The globalization of event sponsorship -- The importance of networking -- The future of global event sponsorship
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Dimensions
25 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b1473077'}
Extent
xxii, 298 p.
Isbn
9780471126010
Isbn Type
(cloth : alk. paper)
Lccn
2002010348
Other physical details
ill.

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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