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The Resource Evaluating the effects of consumer advertising on market position over time : how to tell whether advertising ever works : a conference summary, by Stephen S. Bell

Evaluating the effects of consumer advertising on market position over time : how to tell whether advertising ever works : a conference summary, by Stephen S. Bell

Label
Evaluating the effects of consumer advertising on market position over time : how to tell whether advertising ever works : a conference summary
Title
Evaluating the effects of consumer advertising on market position over time
Title remainder
how to tell whether advertising ever works : a conference summary
Statement of responsibility
by Stephen S. Bell
Contributor
Subject
Genre
Member of
Series statement
Report
Series volume
no. 88-107
Evaluating the effects of consumer advertising on market position over time : how to tell whether advertising ever works : a conference summary, by Stephen S. Bell
Label
Evaluating the effects of consumer advertising on market position over time : how to tell whether advertising ever works : a conference summary, by Stephen S. Bell
Publication
Note
  • 'Marketing Science Institute Conference held June 8-10, 1988, in Wellesley, MA.'
  • 'July 1988.'
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Dimensions
29 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b1216335'}
Extent
29 leaves

Library Locations

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