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The Resource Ethical marketing, Patrick E. Murphy ... [et al.]

Ethical marketing, Patrick E. Murphy ... [et al.]

Label
Ethical marketing
Title
Ethical marketing
Statement of responsibility
Patrick E. Murphy ... [et al.]
Contributor
Subject
Language
eng
Summary
Publisher description: Ethical Marketing examines a range of issues that marketing managers face. The book begins with a discussion of relevant ethical concepts and theories. Chapters are devoted to ethics in marketing research and target marketing, product issues, channels and pricing questions, advertising and marketing on the Internet, and selling. The volume concludes with a chapter on implementing ethical marketing through corporate policies and culture. The authors support the text with exhibits that add clarity to concepts discussed in each chapter. Questions for readers to ponder are incorporated into the text. Each chapter concludes with "Ideas for Ethical Marketing" that presents action steps for marketing executives
Member of
Cataloging source
DLC
Index
index present
LC call number
HF5415
LC item number
.E796 2005
Literary form
non fiction
Nature of contents
bibliography
Series statement
Basic ethics in action
Ethical marketing, Patrick E. Murphy ... [et al.]
Label
Ethical marketing, Patrick E. Murphy ... [et al.]
Publication
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Related Location
Related Agents
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Bibliography note
Includes bibliographical references (p. 248-257) and index
Contents
Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780131848146&userID=ebsco-test&password=ebsco-test
Dimensions
23 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b1963523'}
Extent
xxi, 266 p.
Isbn
9780131848146
Lccn
2004006840

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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