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The Resource Entrepreneurship and effective small business management, Norman M. Scarborough, Jeffrey R. Cornwall

Entrepreneurship and effective small business management, Norman M. Scarborough, Jeffrey R. Cornwall

Label
Entrepreneurship and effective small business management
Title
Entrepreneurship and effective small business management
Statement of responsibility
Norman M. Scarborough, Jeffrey R. Cornwall
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HD62.7
LC item number
.S27 2015
Literary form
non fiction
Nature of contents
bibliography
Entrepreneurship and effective small business management, Norman M. Scarborough, Jeffrey R. Cornwall
Label
Entrepreneurship and effective small business management, Norman M. Scarborough, Jeffrey R. Cornwall
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Preface -- Acknowledgments -- The challenge of entrepreneurship -- Entrepreneurs : the driving force behind small business -- Building the business plan : beginning considerations -- Strategic management and the entrepreneur -- Choosing a form of ownership -- Franchising and the entrepreneur -- Buying an existing business -- Conducting a feasibility analysis and crafting a winning business plan -- Building a business plan : financial issues -- Creating a solid financial plan -- Managing cash flow -- Building a business plan : marketing your company -- Building a guerrilla marketing plan -- Creative use of advertising and promotion -- Pricing and credit strategies -- Global marketing strategies -- E-commerce and entrepreneurship -- Putting the business plan to work : sources of funds -- Sources of equity financing -- Sources of debt financing -- Location and layout -- Location,layout,and physical facilities -- Managing a small business : techniques for enhancing profitability -- Supply chain management -- Managing inventory -- Managing people : a company's most -- Valuable resource -- Staffing and leading a growing company -- Legal aspects of small business : succession, ethics,and government regulation -- Management succession and risk management strategies in the family business -- Ethics and social responsibility : doing the right thing -- The legal environment : business law and government -- Regulation -- Appendix: sample business plan : my friends' bookstore -- Cases -- Endnotes -- Index
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https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780133506327&userID=ebsco-test&password=ebsco-test
Dimensions
29 cm
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b3654977'}
Edition
Eleventh Edition.
Extent
xxvii, 908 pages
Isbn
9780133506327
Lccn
2013039406
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
(OCoLC)861755115

Library Locations

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      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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