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The Resource Entrepreneurial Strategic Management

Entrepreneurial Strategic Management

Label
Entrepreneurial Strategic Management
Title
Entrepreneurial Strategic Management
Creator
Subject
Language
eng
Summary
This managerial book goes beyond the traditional thoughts on this subject. It brings you a challenging dimension: Create an entrepreneurial organization and you will exceed in the realization of your goals and objectives. The entrepreneurial organization thrives on developing innovation, customer retention, productivity, and growth. Your role and that of other managers has changed dramatically in the last decade because two powerful new forces have joined in the environment. A new social awareness and demographic shift in the work force coupled with a shrinking of markets in a technological and global landscape demands new ways of planning, organizing, and directing organizations. ESM argues the need for implementation as the force majeure in fulfilling strategic plans and the engagement of the whole organization in strategic management to achieve organizational goals. Inside, you'll be introduced to a new approach to understanding the economic marketplace in four quadrants or fields where each determines what strategic responses are needed to thrive in those fields and which direction the organization is to go if it is to survive and grow. This book lays out the cycle of corporate products and services from profitable innovation to decline and failure and offers the executive a road map to renovate and build the organization
Cataloging source
MiAaPQ
Literary form
non fiction
Nature of contents
dictionaries
Entrepreneurial Strategic Management
Label
Entrepreneurial Strategic Management
Link
http://libproxy.rpi.edu/login?url=https://ebookcentral.proquest.com/lib/rpi/detail.action?docID=1664448
Publication
Copyright
Related Contributor
Related Location
Related Agents
Related Authorities
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Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Cover -- Contents -- Chapter1: Introduction to Entrepreneurial Strategic Management -- Chapter 2: Foundation for the Entrepreneurial Model -- Chapter 3: Business Conditions -- Chapter 4: The Ever Changing Customer and Strategic Planning -- Chapter 5: Creating Strategies in the Innovation Quad -- Chapter 6: Product Line Strategies -- Chapter 7: Brand Strategies -- Chapter 8: Cost-Price Leadership Quad -- Chapter 9: Strategic Management in Four Quads and Resources -- Chapter 10: Putting the Entrepreneur Into the Strategy -- Notes -- References -- Index -- Ad Page -- Cover
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781606498675&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4369775'}
Extent
1 online resource (260 pages)
Form of item
online
Isbn
9781606498675
Media category
computer
Media MARC source
rdamedia
Media type code
c
Sound
unknown sound
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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