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The Resource Empowering Brands with Customer Integration : Classification, Benefits and Success Factors

Empowering Brands with Customer Integration : Classification, Benefits and Success Factors

Label
Empowering Brands with Customer Integration : Classification, Benefits and Success Factors
Title
Empowering Brands with Customer Integration
Title remainder
Classification, Benefits and Success Factors
Creator
Subject
Language
eng
Member of
Cataloging source
MiAaPQ
Literary form
non fiction
Nature of contents
dictionaries
Series statement
BestMasters Ser
Empowering Brands with Customer Integration : Classification, Benefits and Success Factors
Label
Empowering Brands with Customer Integration : Classification, Benefits and Success Factors
Link
http://libproxy.rpi.edu/login?url=https://ebookcentral.proquest.com/lib/rpi/detail.action?docID=4178823
Publication
Copyright
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Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Preface -- Table of Contents -- List of Figures -- List of Abbreviations -- 1. Introduction -- 1.1 Background -- 1.2 Purpose and Research Question -- 1.3 Research Approach and Limitations -- 2. Conceptual Foundation -- 2.1 Brand Management -- 2.1.1 The Basic Principles of Brand and Brand Management -- 2.1.2 Evaluating Brands by Customer Based Brand Equity -- 2.2 Customer Integration -- 2.2.1 The Basic Principles of Customer Integration -- 2.2.2 Delimitation of Customer Integration -- 2.2.3 Competitive Advantages of Customer Integration -- 2.2.4 Motives of Customers' Engagement in Customer Integration -- 3. Classification of Customer Integration -- 3.1 Classification Criteria of Customer Integration -- 3.2 Summary: Customer Integration Classification Matrix -- 4. Theoretical Framework of Benefits and Success Factors -- 4.1 Current State of Research -- 4.1.1 Customer Integration in Design -- 4.1.2 Customer Integration in Configuration -- 4.1.3 Customer Integration in Production -- 4.1.4 Customer Integration in Marketing -- 4.1.5 Relationship Marketing -- 4.2 Theoretical Framework of Benefits and Success Factors -- 4.2.1 Benefits of Customer Integration for Brands -- 4.2.2 Success Factors of Customer Integration for Brands -- 4.2.3 Summary: Framework of Benefits and Success Factors -- 5. Empirical Case Study Analysis of Benefits and Success Factors -- 5.1 Multiple-Case Study Design -- 5.2 McDonald's "Mein Burger" -- 5.2.1 Evaluation of Benefits -- 5.2.2 Evaluation of Macro Success Factors -- 5.2.3 Evaluation of Micro Success Factors -- 5.3 Lego "Cuusoo" -- 5.3.1 Evaluation of Benefits -- 5.3.2 Evaluation of Macro Success Factors -- 5.3.3 Evaluation of Micro Success Factors -- 5.4 Nike "NikeiD" -- 5.4.1 Evaluation of Benefits -- 5.4.2 Evaluation of Macro Success Factors -- 5.4.3 Evaluation of Micro Success Factors
  • 5.5 Cross-Case Analysis, Evaluation and Revision of the Theoretical Framework -- 5.5.1 Cross-Case Analysis of Benefits -- 5.5.2 Cross-Case Analysis of Macro Success Factors -- 5.5.3 Cross-Case Analysis of Micro Success Factors -- 5.5.4 Summary: Evaluation of Case Studies -- 5.5.5 Summary: Evaluated and Revised Theoretical Framework -- 6. Conclusion -- 6.1 Managerial Implications -- 6.2 Summary, Limitations and Directions for Further Research -- 7. Bibliography
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Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4384466'}
Extent
1 online resource (108 pages)
Form of item
online
Isbn
9783658116392
Media category
computer
Media MARC source
rdamedia
Media type code
c
Sound
unknown sound
Specific material designation
remote

Library Locations

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