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The Resource Driving Demand : Transforming B2B Marketing to Meet the Needs of the Modern Buyer, Carlos Hidalgo

Driving Demand : Transforming B2B Marketing to Meet the Needs of the Modern Buyer, Carlos Hidalgo

Label
Driving Demand : Transforming B2B Marketing to Meet the Needs of the Modern Buyer
Title
Driving Demand
Title remainder
Transforming B2B Marketing to Meet the Needs of the Modern Buyer
Statement of responsibility
Carlos Hidalgo
Creator
Author
Subject
Language
eng
Summary
Presenting a collection of lessons the author has learned over the past 20 years of his B2B marketing career as a global director of marketing in the technology world and of working with large enterprise B2B clients, this book is intended as a guide for those B2B marketers and leaders who see the need for transforming their demand generation operations and want to adopt a systematic, strategic approach to buyer interaction. --
Assigning source
Edited summary from book
Cataloging source
NhNaSKC
Illustrations
illustrations
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Driving Demand : Transforming B2B Marketing to Meet the Needs of the Modern Buyer, Carlos Hidalgo
Label
Driving Demand : Transforming B2B Marketing to Meet the Needs of the Modern Buyer, Carlos Hidalgo
Publication
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Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781137526793&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4316680'}
Extent
1 online resource (225 pages)
Form of item
online
Isbn
9781137526793
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations.
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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