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The Resource Direct marketing in action : cutting-edge strategies for finding and keeping the best customers, edited by Andrew R. Thomas ... [et al.]

Direct marketing in action : cutting-edge strategies for finding and keeping the best customers, edited by Andrew R. Thomas ... [et al.]

Label
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
Title
Direct marketing in action
Title remainder
cutting-edge strategies for finding and keeping the best customers
Statement of responsibility
edited by Andrew R. Thomas ... [et al.]
Contributor
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5415.126
LC item number
.D57 2007
Literary form
non fiction
Nature of contents
bibliography
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers, edited by Andrew R. Thomas ... [et al.]
Label
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers, edited by Andrew R. Thomas ... [et al.]
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references (p. [195]-199) and index
Contents
What is direct marketing? / Andrew R. Thomas and Karen Nelsen -- Customer analysis : the right behaviors / Deborah L. Owens and William J. Hauser -- Environmental analysis : identifying internal capabilities and external opportunities / Dan Rose -- Competitor analysis : assessing competitive formats and strategies / Linda M. Foley -- Data mining and profiling : the right information / Annemarie Scarisbrick-Hauser -- Target marketing / Deborah L. Owens and Cathy L. Martin -- Differentiating and positioning : formulating and implementing the right strategies / Dale M. Lewison -- Unique value proposition : developing and implementing the right offer / Dale M. Lewison and Mark Collins -- Creative marketing communications : creating and delivering the right message / William J. Hauser -- Direct marketing channels : selecting and employing the right media / Bruce D. Keillor -- Fulfillment and service : meeting and exceeding the customer's expectations / Ann Daher Fleming and Linda M. Foley -- Measurement and assessment : analyzing and interpreting performance results / Ann Daher Fleming and Linda M. Foley -- Adaptation and innovation / Linda M. Foley -- Ethics and professionalism / Steven Brubaker and Timothy J. Wilkinson
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https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780275992231&userID=ebsco-test&password=ebsco-test
Dimensions
25 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b2160710'}
Extent
xiv, 218 p.
Isbn
9780275992231
Isbn Type
(alk. paper)
Lccn
2006026009
Other physical details
ill.
System control number
(OCoLC)71126667

Library Locations

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