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The Resource Digital marketing strategy : text and cases, Glen L. Urban

Digital marketing strategy : text and cases, Glen L. Urban

Label
Digital marketing strategy : text and cases
Title
Digital marketing strategy
Title remainder
text and cases
Statement of responsibility
Glen L. Urban
Creator
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5415.13
LC item number
.U735 2004
Literary form
non fiction
Nature of contents
bibliography
Digital marketing strategy : text and cases, Glen L. Urban
Label
Digital marketing strategy : text and cases, Glen L. Urban
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
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Bibliography note
Includes bibliographical references and indexes
Contents
Introduction -- MotherNature.com -- Understand customer needs and behavior -- Dell Online -- Formulate a strategy to fill needs -- InSite Marketing Technology -- Segmentation and positioning -- Terra Lycos -- New products -- MarketSoft Corporation -- Communication and selling -- OSRAM Sylvania -- Pricing and distribution -- Logistics.com -- Build a trusting relationship with customers -- Travelocity -- The future of digital marketing -- Citibank Online
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780131831773&userID=ebsco-test&password=ebsco-test
Dimensions
25 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b1547515'}
Edition
1st ed.
Extent
xvii, 195 p.
Isbn
9780131831773
Isbn Type
(case)
Lccn
2003048729
Other physical details
ill.

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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