Coverart for item
The Resource Digital advertising, Andrew McStay

Digital advertising, Andrew McStay

Label
Digital advertising
Title
Digital advertising
Statement of responsibility
Andrew McStay
Creator
Subject
Language
eng
Summary
"Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal reading for students of Media Studies and Advertising"--Provided by publisher
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5826.5
LC item number
.M366 2010
Literary form
non fiction
Nature of contents
bibliography
Digital advertising, Andrew McStay
Label
Digital advertising, Andrew McStay
Publication
Related Contributor
Related Location
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Bibliography note
Includes bibliographical references and index
Contents
Machine generated contents note: IntroductionThe History and Business Environment of Digital AdvertisingForms and Content: Beyond the Pop-upThe Business Practice and Cultural Contours of Dataveillance Conceiving User Approaches to Digital Advertising Policy and Regulation Creativity, Science and the New Consumer Conclusions, Ethics and Future Directions IntroductionThe History and Business Environment of Digital AdvertisingForms and Content: Beyond the Pop-upThe Business Practice and Cultural Contours of Dataveillance Conceiving User Approaches to Digital Advertising Policy and Regulation Creativity, Science and the New Consumer Conclusions, Ethics and Future Directions
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780230222410&userID=ebsco-test&password=ebsco-test
Dimensions
24 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b2838987'}
Extent
viii, 274 p.
Isbn
9780230222410
Isbn Type
(pbk.)
Lccn
2009046191
Other physical details
ill.
System control number
(OCoLC)468231224

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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