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The Resource Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing, Abaetê de Azevedo and Ricardo Pomeranz

Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing, Abaetê de Azevedo and Ricardo Pomeranz

Label
Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing
Title
Customer obsession
Title remainder
how to acquire, retain, and grow customers in the new age of relationship marketing
Statement of responsibility
Abaetê de Azevedo and Ricardo Pomeranz
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HC79.C6
LC item number
A94 2008
Literary form
non fiction
Nature of contents
bibliography
Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing, Abaetê de Azevedo and Ricardo Pomeranz
Label
Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing, Abaetê de Azevedo and Ricardo Pomeranz
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references (p. 217-220) and index
Contents
Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780071497046&userID=ebsco-test&password=ebsco-test
Dimensions
24 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b2562433'}
Extent
xi, 226 p.
Isbn
9780071497046
Isbn Type
(alk. paper)
Lccn
2008007086
Other physical details
ill.
System control number
(OCoLC)184828014

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