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The Resource Copy, copy, copy : how to do smarter marketing by using other peoples ideas, Mark Earls ; [including illustrations by John V. Willshire]

Copy, copy, copy : how to do smarter marketing by using other peoples ideas, Mark Earls ; [including illustrations by John V. Willshire]

Label
Copy, copy, copy : how to do smarter marketing by using other peoples ideas
Title
Copy, copy, copy
Title remainder
how to do smarter marketing by using other peoples ideas
Statement of responsibility
Mark Earls ; [including illustrations by John V. Willshire]
Creator
Contributor
Author
Illustrator
Subject
Language
eng
Summary
"100 pick-up-and-use marketing strategy templates--get copying!Copy, Copy, Copy is a big, bright volume of templates designed to help marketers and managers more efficiently change human behaviour through social influence. Based on the argument that copying is human nature and innovation isn't always the best goal, this book offers one hundred actual pick-up-and-use marketing plan templates specific to various scenarios. It's like a recipe book for human behaviour. Each strategy is illustrated by an example in marketing or contemporary pop culture from around the world and across different platforms, demonstrating the successful application of the techniques described.Copying helps humans navigate the world. From user reviews and bestseller lists to baby names and fashion trends, human beings are a social species that rely on one another to make sense of the bewildering array of choices that confront us every day. Copy, Copy, Copy describes how marketers can take advantage of this tendency to steer consumer behaviour and desires toward a strategic goal. Learn how much consumers copy each other and how you can utilize that for effective marketing campaigns Using case studies and examples of successful campaigns--each relating to a different behaviour Ready-made templates for more efficient strategy and planning More than just a book of behavioural theory, this guide invites you to do what the title says--copy, copy, copy. Expertly designed templates eliminate the need to build a brand new strategy from the ground up, allowing the efficient creation of a deployment-ready campaign. For marketers and managers looking to stay in front of the herd, Copy, Copy, Copy is the highly practical guide for changing mass behaviour"--
Assigning source
Provided by publisher
Cataloging source
DLC
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Copy, copy, copy : how to do smarter marketing by using other peoples ideas, Mark Earls ; [including illustrations by John V. Willshire]
Label
Copy, copy, copy : how to do smarter marketing by using other peoples ideas, Mark Earls ; [including illustrations by John V. Willshire]
Publication
Note
Versions from some providers lack index and illustrations by John V. Willshire
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781118964989&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4315749'}
Extent
1 online resource
Form of item
online
Isbn
9781118964989
Lccn
2014036325
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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