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The Resource Consumer decision processes; : marketing and advertising implications, (by) Francesco M. Nicosia

Consumer decision processes; : marketing and advertising implications, (by) Francesco M. Nicosia

Label
Consumer decision processes; : marketing and advertising implications
Title
Consumer decision processes;
Title remainder
marketing and advertising implications
Statement of responsibility
(by) Francesco M. Nicosia
Creator
Contributor
Subject
Member of
Series statement
  • Prentice-Hall international series in management
  • Prentice-Hall behavioral sciences in business series
Consumer decision processes; : marketing and advertising implications, (by) Francesco M. Nicosia
Label
Consumer decision processes; : marketing and advertising implications, (by) Francesco M. Nicosia
Publication
Note
'A project of the Consumer behavior program, School of Business Administration and Survey Research Center, University of California at Berkeley.'
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Bibliography note
Bibliography: p. 247-272
Dimensions
24 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b1128063'}
Extent
xviii, 284 p.
Lccn
66-22092
Other physical details
illus.

Library Locations

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      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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