Coverart for item
The Resource Consumer behavior : building marketing strategy, Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; contributing author, Eric C. Koch

Consumer behavior : building marketing strategy, Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; contributing author, Eric C. Koch

Label
Consumer behavior : building marketing strategy
Title
Consumer behavior
Title remainder
building marketing strategy
Statement of responsibility
Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; contributing author, Eric C. Koch
Creator
Contributor
Subject
Genre
Language
eng
Member of
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5415.33.U6
LC item number
H38 2004
Literary form
non fiction
Nature of contents
bibliography
Series statement
McGraw-Hill/Irwin series in marketing
Consumer behavior : building marketing strategy, Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; contributing author, Eric C. Koch
Label
Consumer behavior : building marketing strategy, Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; contributing author, Eric C. Koch
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
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Accompanying material
1 CD-ROM (4 3/4 in.).
Bibliography note
Includes bibliographical references and indexes
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780072536867&userID=ebsco-test&password=ebsco-test
Dimensions
27 cm. +
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b1548965'}
Edition
9th ed.
Extent
xxvi, 790 p.
Isbn
9780072536867
Isbn Type
(alk. paper)
Lccn
2003041331
Other physical details
col. ill.
System details
System requirements for disc: Pentium processor; Microsoft Windows NT/98/2000/XP; 64 MB RAM; hard drive with read/write rights; monitor resolution of at least 600 x 800; Microsoft Excel Viewer 97

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