Coverart for item
The Resource Connected by design : 7 principles of business transformation through functional integration, Barry Wacksman and Chris Stutzman, (electronic resource)

Connected by design : 7 principles of business transformation through functional integration, Barry Wacksman and Chris Stutzman, (electronic resource)

Label
Connected by design : 7 principles of business transformation through functional integration
Title
Connected by design
Title remainder
7 principles of business transformation through functional integration
Statement of responsibility
Barry Wacksman and Chris Stutzman
Title variation
Connected by design
Title variation remainder
seven principles of business transformation through functional integration
Creator
Contributor
Author
Subject
Language
eng
Summary
Some highly valued companies--including Amazon, Apple and Google--have harnessed a new business model of functional integration to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. This model a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams. The book shows how to use functional integration to achieve transformative growth within any type of company. Based on R/GA's pioneering work with firms at the forefront of functional integration, this book identifys seven principles companies must follow in order to create and deliver new value for customers and capture new revenues. It explains how functional integration drove the transformation of market-leading companies as diverse as Nike, General Motors, McCormick & Co., and Activision to establish authentic brand relationships with their customers, enter new categories, and develop new sources of income. --
Additional physical form
Available also in a print ed.
Assigning source
Edited summary from book
Cataloging source
CtWfDGI
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Connected by design : 7 principles of business transformation through functional integration, Barry Wacksman and Chris Stutzman, (electronic resource)
Label
Connected by design : 7 principles of business transformation through functional integration, Barry Wacksman and Chris Stutzman, (electronic resource)
Publication
Note
Title from title screen
Related Contributor
Related Location
Related Agents
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Related Subjects
Bibliography note
Includes bibliographical references
Color
other
Computer file characteristics
Computer document.
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781118907207&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4315449'}
Edition
1st ed.
Form of item
online
Isbn
9781118907207
Isbn Type
(pdf)
Issuing body
Digitized and made available by: Books24x7.com.
Specific material designation
remote
System details
Mode of access: Internet via World Wide Web
Type of computer file
Text.

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