Coverart for item
The Resource Concise encyclopedia of advertising, Kenneth E. Clow, PhD, Donald Baack, PhD

Concise encyclopedia of advertising, Kenneth E. Clow, PhD, Donald Baack, PhD

Label
Concise encyclopedia of advertising
Title
Concise encyclopedia of advertising
Statement of responsibility
Kenneth E. Clow, PhD, Donald Baack, PhD
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
MiAaPQ
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • encyclopedias
Concise encyclopedia of advertising, Kenneth E. Clow, PhD, Donald Baack, PhD
Label
Concise encyclopedia of advertising, Kenneth E. Clow, PhD, Donald Baack, PhD
Link
http://libproxy.rpi.edu/login?url=https://ebookcentral.proquest.com/lib/connectny/detail.action?docID=1588556
Publication
Copyright
Note
First published by Best Business Books and The Haworth Reference Press
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781315808697&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4256630'}
Extent
1 online resource (228 pages)
Form of item
online
Isbn
9781315808697
Isbn Type
(e-book)
Media category
computer
Media MARC source
rdamedia
Sound
unknown sound
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
Processing Feedback ...