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The Resource China's super consumers : what 1 billion customers want and how to sell it to them, Savio Chan and Michael Zakkour

China's super consumers : what 1 billion customers want and how to sell it to them, Savio Chan and Michael Zakkour

Label
China's super consumers : what 1 billion customers want and how to sell it to them
Title
China's super consumers
Title remainder
what 1 billion customers want and how to sell it to them
Statement of responsibility
Savio Chan and Michael Zakkour
Creator
Contributor
Author
Subject
Language
eng
Summary
"China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market." --
Assigning source
Portion of summary from book
Cataloging source
CtWfDGI
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
China's super consumers : what 1 billion customers want and how to sell it to them, Savio Chan and Michael Zakkour
Label
China's super consumers : what 1 billion customers want and how to sell it to them, Savio Chan and Michael Zakkour
Publication
Copyright
Note
Versions from some providers lack bibliographical references and index
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Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781118905906&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4315444'}
Extent
1 online resource (xv, 223 pages)
Form of item
online
Isbn
9781118905906
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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