Coverart for item
The Resource Captivology : the science of capturing people's attention, Ben Parr

Captivology : the science of capturing people's attention, Ben Parr

Label
Captivology : the science of capturing people's attention
Title
Captivology
Title remainder
the science of capturing people's attention
Statement of responsibility
Ben Parr
Title variation
Science of capturing people's attention
Creator
Author
Subject
Language
eng
Summary
"The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent--putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people--and not others--and presents seven captivation triggers--techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. . . .The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause"--
Assigning source
Provided by publisher
Cataloging source
DLC
Index
index present
LC call number
BF321
LC item number
.P367 2015
Literary form
non fiction
Nature of contents
bibliography
Captivology : the science of capturing people's attention, Ben Parr
Label
Captivology : the science of capturing people's attention, Ben Parr
Publication
Copyright
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references (pages [227]-240) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
A bonfire of attention -- The three stages of attention -- Automaticity trigger -- Framing trigger -- Disruption trigger -- Reward trigger -- Reputation trigger -- Mystery trigger -- Acknowledgment trigger -- -- the influence of attention
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780062324191&userID=ebsco-test&password=ebsco-test
Dimensions
24 cm
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b3654964'}
Edition
First edition.
Extent
250 pages
Isbn
9780062324191
Isbn Type
(hardback)
Lccn
2014035615
Media category
unmediated
Media MARC source
rdamedia
System control number
(OCoLC)898206092

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
Processing Feedback ...