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The Resource Campaign it! : achieving success through communication, Alan Barnard and Chris Parker, (electronic resource)

Campaign it! : achieving success through communication, Alan Barnard and Chris Parker, (electronic resource)

Label
Campaign it! : achieving success through communication
Title
Campaign it!
Title remainder
achieving success through communication
Statement of responsibility
Alan Barnard and Chris Parker
Creator
Contributor
Subject
Language
eng
Summary
"Consultants Barnard and Parker aim to improve the way people communicate and so enable them to achieve their own personal and professional desires more effectively and efficiently. To achieve this, they introduce a new, unique and complete approach to communication: The Campaign It! model. Developed over several decades of influencing change at the highest levels and in different environments, the Campaign It! model is tried and tested, and in the book, Parker and Bernard offer proof that it works. Their basic tenet is that whenever there is an outcome people need to achieve they will have to inform, persuade and gain agreement from others. Their model, the "campaigning approach," makes this possible: it provides a plan and a structure to develop communications; it enables people to help themselves, their families, their businesses and/or their communities"--
Assigning source
Provided by publisher
Cataloging source
MiAaPQ
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
Campaign it! : achieving success through communication, Alan Barnard and Chris Parker, (electronic resource)
Label
Campaign it! : achieving success through communication, Alan Barnard and Chris Parker, (electronic resource)
Link
http://libproxy.rpi.edu/login?url=https://ebookcentral.proquest.com/lib/connectny/detail.action?docID=838115
Publication
Note
Includes index
Related Contributor
Related Location
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Related Subjects
Color
multicolored
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4043689'}
Extent
x, 222 p.
Form of item
  • online
  • electronic
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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