Coverart for item
The Resource Business-to-business advertising : a marketing management approach, Charles H. Patti, Steven W. Hartley, and Susan L. Kennedy

Business-to-business advertising : a marketing management approach, Charles H. Patti, Steven W. Hartley, and Susan L. Kennedy

Label
Business-to-business advertising : a marketing management approach
Title
Business-to-business advertising
Title remainder
a marketing management approach
Statement of responsibility
Charles H. Patti, Steven W. Hartley, and Susan L. Kennedy
Creator
Contributor
Subject
Business-to-business advertising : a marketing management approach, Charles H. Patti, Steven W. Hartley, and Susan L. Kennedy
Label
Business-to-business advertising : a marketing management approach, Charles H. Patti, Steven W. Hartley, and Susan L. Kennedy
Publication
Note
'Published in association with the Business and Professional Advertising Association (B/PAA).'
Related Contributor
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Bibliography note
Includes bibliographical references and index
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780844234717&userID=ebsco-test&password=ebsco-test
Dimensions
24 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b1220261'}
Extent
xii, 286 p.
Isbn
9780844234717
Lccn
90-47970
Other physical details
ill.

Library Locations

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      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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