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The Resource Built-in social : essential social marketing practices for every small business, Jeff Korhan, (electronic resource)

Built-in social : essential social marketing practices for every small business, Jeff Korhan, (electronic resource)

Label
Built-in social : essential social marketing practices for every small business
Title
Built-in social
Title remainder
essential social marketing practices for every small business
Statement of responsibility
Jeff Korhan
Creator
Contributor
Subject
Language
eng
Summary
Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community-even competitors. This book provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization's continued relevance and success. It is intended for mainstream businesses that want to get results from social media networking and marketing but have been frustrated by the obstacles, namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities into profitable outcomes. It will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains. --
Additional physical form
Available also in a print ed.
Assigning source
Edited summary from book
Cataloging source
CtWfDGI
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
Built-in social : essential social marketing practices for every small business, Jeff Korhan, (electronic resource)
Label
Built-in social : essential social marketing practices for every small business, Jeff Korhan, (electronic resource)
Publication
Note
Title from title screen
Related Contributor
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Color
other
Computer file characteristics
Computer document.
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781118631935&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4315710'}
Form of item
online
Isbn
9781118631935
Isbn Type
(ebk)
Issuing body
Digitized and made available by: Books24x7.com.
Specific material designation
remote
System details
Mode of access: Internet via World Wide Web
Type of computer file
Text.

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