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The Resource Build for change : revolutionizing customer engagement through continuous digital innovation, Alan Trefler

Build for change : revolutionizing customer engagement through continuous digital innovation, Alan Trefler

Label
Build for change : revolutionizing customer engagement through continuous digital innovation
Title
Build for change
Title remainder
revolutionizing customer engagement through continuous digital innovation
Statement of responsibility
Alan Trefler
Creator
Author
Subject
Language
eng
Summary
Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years, not because of macroeconomic stress, but because there is an emerging generation that is radically changing the rules of customer engagement. Trefler shows exactly what companies can do to turn the coming "customerpocalypse" into one of the biggest business opportunities of the decade. The newest generation of consumers is turning customer relationship management on its head. The book highlights the revolutionary changes to business, marketing, and technology practices that are needed to survive and thrive in these unforgiving times. Readers will learn how businesses are increasingly relying on new forms of customer engagement, and how one customer's experience, whether good or bad, can alter a company's reputation with the click of a mouse. --
Assigning source
Edited summary from book
Cataloging source
CtWfDGI
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Build for change : revolutionizing customer engagement through continuous digital innovation, Alan Trefler
Label
Build for change : revolutionizing customer engagement through continuous digital innovation, Alan Trefler
Publication
Copyright
Note
Versions from some providers do not include index
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Related Location
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Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781118930281&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4315483'}
Extent
1 online resource (xiii, 175 pages)
Form of item
online
Isbn
9781118930281
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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