Coverart for item
The Resource Budget constraints and optimization in sponsored search auctions, Yanwu Yang, Fei-Yue Wang

Budget constraints and optimization in sponsored search auctions, Yanwu Yang, Fei-Yue Wang

Label
Budget constraints and optimization in sponsored search auctions
Title
Budget constraints and optimization in sponsored search auctions
Statement of responsibility
Yanwu Yang, Fei-Yue Wang
Creator
Contributor
Author
Subject
Language
eng
Summary
Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios. Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ. An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking
Member of
Cataloging source
OPELS
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Intelligent systems series
Budget constraints and optimization in sponsored search auctions, Yanwu Yang, Fei-Yue Wang
Label
Budget constraints and optimization in sponsored search auctions, Yanwu Yang, Fei-Yue Wang
Link
http://libproxy.rpi.edu/login?url=http://www.sciencedirect.com/science/book/9780124114579
Publication
Copyright
Note
Includes index
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Related Items
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Chapter 1. Search engine meets economics -- chapter 2. Budget constraints in sponsored search auctions -- chapter 3. Budget optimization in sponsored search auctions -- chapter 4. A budget optimization framework for search advertisements -- chapter 5. The first step to allocate advertising budget in sponsored search auctions -- chapter 6. Optimal budget allocation across search markets -- chapter 7. Budget allocation in competitive search advertisements, part I : in static environments -- chapter 8. Budget allocation in competitive search advertisements, part II : in dynamic environments -- chapter 9. Stochastic budget strategies at the campaign level : a preliminary investigation -- chapter 10. A stochastic budget distribution model in search advertisements -- chapter 11. A two-stage fuzzy programming approach for budget allocation in sponsored search auctions -- chapter 12. Budget planning for coupled campaigns in sponsored search auctions -- chapter 13. Daily budget adjustment in sponsored search auctions -- chapter 14. Dynamic budget adjustment in sponsored search auctions -- chapter 15. Perspectives : looking into the future of budgeting strategies in sponsored search auctions
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780124115040&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4170958'}
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9780124115040
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
Processing Feedback ...