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The Resource Brands, consumers, symbols, & research : Sidney J. Levy on marketing, Sidney J. Levy ; compiled by Dennis W. Rook

Brands, consumers, symbols, & research : Sidney J. Levy on marketing, Sidney J. Levy ; compiled by Dennis W. Rook

Label
Brands, consumers, symbols, & research : Sidney J. Levy on marketing
Title
Brands, consumers, symbols, & research
Title remainder
Sidney J. Levy on marketing
Statement of responsibility
Sidney J. Levy ; compiled by Dennis W. Rook
Title variation
Brands, consumers, symbols, and research
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5415.1
LC item number
.L48 1999
Literary form
non fiction
Nature of contents
  • bibliography
  • indexes
Brands, consumers, symbols, & research : Sidney J. Levy on marketing, Sidney J. Levy ; compiled by Dennis W. Rook
Label
Brands, consumers, symbols, & research : Sidney J. Levy on marketing, Sidney J. Levy ; compiled by Dennis W. Rook
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references and index
Contents
Stalking the amphisbaena (1996) -- The exemplary research (1953) -- Broadening the concept of marketing (1969) -- Cigarette smoking and the public interest (1963) -- What kind of corporate objectives (1966) -- Beyond marketing : the furthering concept (1969) -- Demarketing, yes, demarketing (1971) -- Marketing and aesthetics (1974) -- Marcology 101 or the domain of marketing (1976) -- Toward a broader concept of marketing's role in social order (1979) -- The heart of quality service (1989) -- Absolute ethics, relatively speaking (1992) -- The product and the brand (1955) -- Brands, trademarks, and the law (1981) -- The two tiers of marketing (1990) -- Marketing stages in developing nations (1991) -- Defending the dowager : communication strategies for declining main brands (1993) -- Symbols for sale (1959) -- Symbols of substance, source, and sorcery (1960) -- Symbolism and life style (1963) -- The public image of government agencies (1963) -- Imagery and symbolism (1973) -- Myth and meaning in marketing (1974) -- Symbols, selves, and others (1981) -- Meanings in advertising stimuli (1986) -- Semiotician ordinaire (1986) -- Constructing consumer behavior : a grand template (1991) -- The cake eaters (1957) -- Looking at the ladies, lately (1960) -- Phases in changing interpersonal relations (1962) -- Social class and consumer behavior (1966) -- Psychosocial reactions to the abundant society (1967) -- The discretionary society (1970) -- Emotional reactions to the cutting of trees (1973) -- Consumer behavior in the United States (1977) -- Arts consumers and aesthetic attributes (1980) -- Social division and aesthetic specialization : the middle class and musical events (1980) -- Psychosocial themes in consumer grooming rituals (1983) -- Synchrony and diachrony in product perceptions (1983) -- Consumer behavior in the United States : the avid consumer (1987) -- Giving voice to the gift : the use of projective techniques to recover lost meanings (1993) -- Cultural harmonies and variations (1993) -- Qualitative research (1995) -- Motivation research (1958) -- Thematic assessment of executives (1963) -- New dimension in consumer analysis (1963) -- Focus groups : mixed blessing (1973) -- Musings of a researcher : the human side of interviewing (1975) -- Hunger and work in a civilized tribe (1978) -- Interpreting consumer mythology : a structural approach to consumer behavior (1981) -- Dreams, fairy tales, animals and cars (1985) -- Marketing research as a dialogue (1988) -- Autodriving : a photoelicitation technique (1991)
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780761916963&userID=ebsco-test&password=ebsco-test
Dimensions
26 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b1369407'}
Extent
xvii, 590 p.
Isbn
9780761916963
Isbn Type
(acid-free paper)
Lccn
99006225
Other physical details
ill.

Library Locations

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