Coverart for item
The Resource Branding unbound : the future of advertising, sales, and the brand experience in the wireless age, Rick Mathieson

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age, Rick Mathieson

Label
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age
Title
Branding unbound
Title remainder
the future of advertising, sales, and the brand experience in the wireless age
Statement of responsibility
Rick Mathieson
Creator
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5548.34
LC item number
.M38 2005
Literary form
non fiction
Nature of contents
bibliography
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age, Rick Mathieson
Label
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age, Rick Mathieson
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references (p. [213]-227) and index
Contents
Introduction -- The rise of mBranding. Don Peppers: 1:1 marketing goes wireless -- Reach out & sell someone: the top 10 secrets of successful mobile advertising. Christopher Locke: "Cluetrain manifesto" for the mobile age -- Dialing for dollars: m-commerce puts sales in motion. Gary Hamel: leading the (wireless) revolution -- A moving experience: the new world of place-based marketing. Chet Huber: driving ambition -- The wireless point of persuasion: shopping for insights at the store of the future. Seth Godin: permission marketing and "my own private Idaho" -- Service with a stylus: creating the ultimate guest experience. Tom Peters: the gospel according to St. Peters -- No wires, new rules: the wireless world's new social fabric, and what it means to marketers. Howard Rheingold: the mobile net's new "mob" mentality -- Marketing 2020: the future according to Spielberg
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780814472873&userID=ebsco-test&password=ebsco-test
Dimensions
24 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b2159255'}
Extent
ix, 244 p.
Isbn
9780814472873
Lccn
2005002544
Other physical details
ill.

Library Locations

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      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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