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The Resource Brand sense : build powerful brands through touch, taste, smell, sight, and sound, Martin Lindstrom ; foreword by Philip Kotler

Brand sense : build powerful brands through touch, taste, smell, sight, and sound, Martin Lindstrom ; foreword by Philip Kotler

Label
Brand sense : build powerful brands through touch, taste, smell, sight, and sound
Title
Brand sense
Title remainder
build powerful brands through touch, taste, smell, sight, and sound
Statement of responsibility
Martin Lindstrom ; foreword by Philip Kotler
Creator
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
L548 2005
Literary form
non fiction
Nature of contents
bibliography
Brand sense : build powerful brands through touch, taste, smell, sight, and sound, Martin Lindstrom ; foreword by Philip Kotler
Label
Brand sense : build powerful brands through touch, taste, smell, sight, and sound, Martin Lindstrom ; foreword by Philip Kotler
Publication
Related Contributor
Related Location
Related Agents
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Bibliography note
Includes bibliographical references (p. 215-218) and index
Contents
A cottage industry turns professional -- Some companies are doing it right -- Smash your brand -- From 2-D to 5-D branding -- Stimulate, enhance, and bond: crafting a sensory brand -- Measuring senses -- Brand religion: lessons learned -- Branding: a holistic view
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780743267847&userID=ebsco-test&password=ebsco-test
Dimensions
24 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b2244134'}
Extent
xii, 237 p.
Isbn
9780743267847
Isbn Type
(alk. paper)
Lccn
2004056438
Other physical details
ill.
System control number
(OCoLC)56730754

Library Locations

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      42.729766 -73.682577
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