Coverart for item
The Resource Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing, Jean-Marc Lehu ; [translated by Anglia Translations]

Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing, Jean-Marc Lehu ; [translated by Anglia Translations]

Label
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing
Title
Brand rejuvenation
Title remainder
how to protect, strengthen & add value to your brand to prevent it from ageing
Statement of responsibility
Jean-Marc Lehu ; [translated by Anglia Translations]
Creator
Subject
Language
  • eng
  • fre
  • eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5415.15
LC item number
.L445 2006
Literary form
non fiction
Nature of contents
bibliography
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing, Jean-Marc Lehu ; [translated by Anglia Translations]
Label
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing, Jean-Marc Lehu ; [translated by Anglia Translations]
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references (p. [225]-234) and index
Contents
Auditing an 'old' brand -- The perceived age of a brand -- Brand advertising -- The brand's target markets-- The brand's products -- Environment and nature of rejuvenation -- Modifying the brand's identity -- The dynamizing of advertising -- Renewing the target market -- The growth of the product portfolio -- Staying young: a need or a desire? -- Anti-ageing: rejuvenation cost vs ageing prevention cost -- The policy of continuous, controlled innovation -- Formulae and models vs analysis and creativity -- Management of the brand equity; or, how to avoid ageing
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https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780749445669&userID=ebsco-test&password=ebsco-test
Dimensions
25 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b2165461'}
Extent
xii, 252 p.
Isbn
9780749445669
Lccn
2005033280
Other physical details
ill.
System control number
(OCoLC)62324868

Library Locations

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