Coverart for item
The Resource Brand new China : advertising, media, and commercial culture, Jing Wang, (electronic resource)

Brand new China : advertising, media, and commercial culture, Jing Wang, (electronic resource)

Label
Brand new China : advertising, media, and commercial culture
Title
Brand new China
Title remainder
advertising, media, and commercial culture
Statement of responsibility
Jing Wang
Creator
Contributor
Subject
Language
eng
Cataloging source
MiAaPQ
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Brand new China : advertising, media, and commercial culture, Jing Wang, (electronic resource)
Label
Brand new China : advertising, media, and commercial culture, Jing Wang, (electronic resource)
Link
http://libproxy.rpi.edu/login?url=https://ebookcentral.proquest.com/lib/connectny/detail.action?docID=3300154
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references (p. 357-392) and index
Color
multicolored
Contents
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4109069'}
Extent
xiii, 411 p.
Form of item
  • online
  • electronic
Other physical details
ill.
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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