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The Resource Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position, Brad VanAuken

Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position, Brad VanAuken

Label
Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position
Title
Brand aid
Title remainder
a quick reference guide to solving your branding problems and strengthening your marketing position
Statement of responsibility
Brad VanAuken
Creator
Author
Subject
Language
eng
Summary
Branding is more than a great logo. A brand is the essence of an organization, its DNA, impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. This book covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: the 6 most powerful sources of brand differentiation; 5 elements that trigger brand insistence; turning brand strategy into advertising; online branding; private label brands; creating "category of one" brands; social responsibility, sustainability, and storytelling; 60 nontraditional marketing techniques; metrics; and more. --
Assigning source
Edited summary from book
Cataloging source
CtWfDGI
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position, Brad VanAuken
Label
Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position, Brad VanAuken
Publication
Copyright
Related Contributor
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Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780814434741&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4315970'}
Edition
Second edition.
Extent
1 online resource
Form of item
online
Isbn
9780814434741
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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