Coverart for item
The Resource Brand NFL : making and selling america's favorite sport, Michael Oriard

Brand NFL : making and selling america's favorite sport, Michael Oriard

Label
Brand NFL : making and selling america's favorite sport
Title
Brand NFL
Title remainder
making and selling america's favorite sport
Statement of responsibility
Michael Oriard
Creator
Subject
Language
eng
Summary
Professional football today is an $8 billion sports entertainment industry - and the most popular spectator sport in America, with designs on expansion across the globe. This field-level view of the National Football League (NFL) since 1960 looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to this edition is an analysis of the offseason labour negotiations and their potential effects on the future of the sport, and an account of how the NFL is dealing with the latest research on concussions and head injuries
Cataloging source
N$T
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
Brand NFL : making and selling america's favorite sport, Michael Oriard
Label
Brand NFL : making and selling america's favorite sport, Michael Oriard
Link
http://www.jstor.org/stable/10.5149/9780807899656_oriard
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780807899656&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4325731'}
Extent
1 online resource (332 pages)
File format
unknown
Form of item
online
Isbn
9780807899656
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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