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The Resource Brainfluence : 100 ways to persuade and convince customers with neuromarketing, Roger Dooley, (electronic resource)

Brainfluence : 100 ways to persuade and convince customers with neuromarketing, Roger Dooley, (electronic resource)

Label
Brainfluence : 100 ways to persuade and convince customers with neuromarketing
Title
Brainfluence
Title remainder
100 ways to persuade and convince customers with neuromarketing
Statement of responsibility
Roger Dooley
Creator
Contributor
Subject
Language
eng
Summary
"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts"--
Assigning source
Provided by publisher
Cataloging source
MiAaPQ
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Brainfluence : 100 ways to persuade and convince customers with neuromarketing, Roger Dooley, (electronic resource)
Label
Brainfluence : 100 ways to persuade and convince customers with neuromarketing, Roger Dooley, (electronic resource)
Link
http://libproxy.rpi.edu/login?url=https://ebookcentral.proquest.com/lib/connectny/detail.action?docID=817468
Publication
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Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4041528'}
Extent
xviii, 286 p.
Form of item
  • online
  • electronic
Reproduction note
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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