Coverart for item
The Resource Boom : marketing to the ultimate power consumer--the baby boomer woman, Mary Brown and Carol Orsborn ; foreword by Paco Underhill

Boom : marketing to the ultimate power consumer--the baby boomer woman, Mary Brown and Carol Orsborn ; foreword by Paco Underhill

Label
Boom : marketing to the ultimate power consumer--the baby boomer woman
Title
Boom
Title remainder
marketing to the ultimate power consumer--the baby boomer woman
Statement of responsibility
Mary Brown and Carol Orsborn ; foreword by Paco Underhill
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HC79.C6
LC item number
B76 2006
Literary form
non fiction
Nature of contents
bibliography
Boom : marketing to the ultimate power consumer--the baby boomer woman, Mary Brown and Carol Orsborn ; foreword by Paco Underhill
Label
Boom : marketing to the ultimate power consumer--the baby boomer woman, Mary Brown and Carol Orsborn ; foreword by Paco Underhill
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references (p. 217-228) and index
Contents
  • Jan DeLyser
  • On forging an emotional connection with her
  • Kate Quinn
  • On recognizing her as a driving force in the markeplace
  • Amy Marentic
  • She's complex: why there's no such thing as "the" baby boomer woman.
  • On appealing to her values
  • Joanne Sachse Mogren
  • On getting nostalgia right
  • Cindy Marshall
  • Introduction:
  • On the difference between marketing to men and to women
  • Caleb Mason
  • On why not to just shrink it and pink it
  • Fran Philip
  • On marketing to distinctions
  • Pepper Miller
  • On marketing to Hispanic baby boomer women
  • Isabel Valdés
  • She's her stage, not her age: leveraging her life transitions.
  • On playing financial catch up
  • She's the emerging power consumer
  • Lisa Caputo
  • On marketing to all her life stages
  • Wlliam D. Novelli
  • On high technology marketing to women
  • Gina Clark
  • On the power of creating brand personas
  • Claire Spofford
  • She's motivated: the 3-D view of her.
  • On appealing to her psyche
  • Michael Bohn
  • She's the sweet spot: the new demographic of choice.
  • On embracing both her demographic and psychographic drivers
  • Grant J. Schneider
  • On aspiring at midlife
  • Peggy Northrop, Brenda Saget Darling
  • On banking on women-owned businesses
  • Maria C. Coyne
  • On her quest for a free spirit
  • Federico Musi
  • She's in the driver's seat: she'll problem-solve her own way through the marketplace.
  • On getting to the heart of the matter
  • On marketing to technology optimists
  • Joe Teno
  • On focusing on the "why" vs. the "how"
  • Heidi Baker, Eden Jarrin
  • On the personal shopper approach to technology
  • Melissa McVicker
  • On paying attention to details
  • Kathy Moyer Dragon
  • On business "plus"
  • Anne Kelly
  • She's changing channels: shaping the new brandscape.
  • Rose Rodd
  • On harnessing the power of women's solidarity
  • Adam Hicks
  • On real women selling to real women
  • Yvonne Saliba Pendleton
  • On referential not deferential marketing
  • Deborah Natansohn
  • On delivering beyond expectations
  • Rick Lovett
  • On staying relevant for the boomer woman
  • Ed Kinney
  • On marketing to baby boomer women in Canada
  • She's waiting: the marketer's call to action.
  • On redressing the misconceptions
  • Dorothy Dowling
  • On getting past emotional bias
  • Christopher W. Bradley
  • On moving beyond the Holy Grail
  • Ira Mayer
  • On the evolution of marketing to the baby boomer woman
  • Lori Bitter
  • Anne-Marie Caron
  • On baby boomer women and experimentation
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780814473900&userID=ebsco-test&password=ebsco-test
Dimensions
24 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b2159256'}
Extent
xviii, 238 p.
Isbn
9780814473900
Lccn
2006010294
Other physical details
ill.

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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