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The Resource Black is the new green : marketing to affluent African Americans, Leonard E. Burnett, Jr. and Andrea Hoffman

Black is the new green : marketing to affluent African Americans, Leonard E. Burnett, Jr. and Andrea Hoffman

Label
Black is the new green : marketing to affluent African Americans
Title
Black is the new green
Title remainder
marketing to affluent African Americans
Statement of responsibility
Leonard E. Burnett, Jr. and Andrea Hoffman
Creator
Contributor
Subject
Language
eng
Summary
"Burnett and Hoffman set forth a persuasive argument to marketing decision makers, the media, agencies and entrepreneurs that they must change the way they view African American consumers and a powerful subset within this group, Affluent African Americans. In this book, the authors define the audience (through demographics and psychographics), provide rich historical background for the rise of this community, and then compare the affluent African American market with the traditional affluent American market. Together, this provides a comprehensive look at the rise of this market, detailed data about how this market consumes, and how business can target this untapped source of business"--Provided by publisher
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HC110.C6
LC item number
B87 2010
Literary form
non fiction
Nature of contents
bibliography
Black is the new green : marketing to affluent African Americans, Leonard E. Burnett, Jr. and Andrea Hoffman
Label
Black is the new green : marketing to affluent African Americans, Leonard E. Burnett, Jr. and Andrea Hoffman
Publication
Related Contributor
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Bibliography note
Includes bibliographical references and index
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780230616844&userID=ebsco-test&password=ebsco-test
Dimensions
25 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b2859646'}
Edition
1st ed.
Extent
ix, 207 p.
Isbn
9780230616844
Lccn
2009042479
Other physical details
ill.
System control number
(OCoLC)299703148

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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