Coverart for item
The Resource Beyond spin : the power of strategic corporate journalism, Markos Kounalakis, Drew Banks, Kim Daus, (electronic resource)

Beyond spin : the power of strategic corporate journalism, Markos Kounalakis, Drew Banks, Kim Daus, (electronic resource)

Label
Beyond spin : the power of strategic corporate journalism
Title
Beyond spin
Title remainder
the power of strategic corporate journalism
Statement of responsibility
Markos Kounalakis, Drew Banks, Kim Daus
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
N$T
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
Series statement
The Jossey-Bass business & management series
Beyond spin : the power of strategic corporate journalism, Markos Kounalakis, Drew Banks, Kim Daus, (electronic resource)
Label
Beyond spin : the power of strategic corporate journalism, Markos Kounalakis, Drew Banks, Kim Daus, (electronic resource)
Link
http://libproxy.rpi.edu/login?url=http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=26041
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
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Bibliography note
Includes bibliographical references (p. 235-240) and index
Color
multicolored
Contents
  • Considering the Organizational Landscape
  • Journalism in the Real World
  • Why Journalism?
  • Get It First--But Get It Right
  • Openness and a Free Press
  • Weighing News Value
  • Intrinsic Credibility Challenges
  • Corporations Resemble Society
  • Strategic Corporate Journalism
  • Timelines
  • Preface: The Power of Strategic Corporate Journalism
  • Accuracy
  • Free Press
  • The New Corporation
  • Strategic Corporate Journalism
  • Corporate Journalism in Action
  • Brief History
  • Examples of Corporate Journalism
  • Progress--and Room to Grow
  • Corporate Journalism: A Case Study
  • Stages in the History of SGI (formerly Silicon Graphics)
  • Prelude: "Headless Body in Topless Boardroom!"
  • Endnotes: Worldwide Employee Communications FAQ
  • Future World
  • Macro Sociotechnological Trends
  • The Knowledge Economy
  • Communications Trends
  • Legal Trends
  • Societal Journalism and Strategic Corporate Journalism
  • Some Closing Thoughts
  • A Guide to Corporate Journalism
  • The New World
  • Taylorism
  • Macro Sociotechnological Factors
  • Communications Unplugged
  • Aligned Communications
  • Elements of an Effective Organizational Communication Strategy
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780585164137&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b3128209'}
Edition
1st ed.
Extent
1 online resource (xix, 266 p.)
Form of item
online
Isbn
9780585164137
Isbn Type
(electronic bk.)
Other physical details
ill.
Specific material designation
remote

Library Locations

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      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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