Coverart for item
The Resource Beyond big data : using social MDM to drive deep customer insight, Martin Oberhofer ... [et al.], (electronic resource)

Beyond big data : using social MDM to drive deep customer insight, Martin Oberhofer ... [et al.], (electronic resource)

Label
Beyond big data : using social MDM to drive deep customer insight
Title
Beyond big data
Title remainder
using social MDM to drive deep customer insight
Statement of responsibility
Martin Oberhofer ... [et al.]
Contributor
Author
Subject
Language
eng
Summary
In this book, five of IBM's leading data management experts introduce powerful new ways to integrate social, mobile, location, and traditional data. Drawing on pioneering experience with IBM's enterprise customers, they show how social Master Data Management (MDM) can help deepen relationships, improve prospect targeting, and fully engage customers through mobile channels. Business leaders and practitioners will discover powerful new ways to combine social and master data to improve performance and uncover new opportunities. Architects and other technical leaders will find a complete reference architecture, in-depth coverage of relevant technologies and use cases, and domain-specific best practices for their own projects. --
Additional physical form
Available also in a print ed.
Assigning source
Edited summary from book
Cataloging source
CtWfDGI
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Beyond big data : using social MDM to drive deep customer insight, Martin Oberhofer ... [et al.], (electronic resource)
Label
Beyond big data : using social MDM to drive deep customer insight, Martin Oberhofer ... [et al.], (electronic resource)
Publication
Note
Title from title screen
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references
Color
other
Computer file characteristics
Computer document.
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4359047'}
Form of item
online
Issuing body
Digitized and made available by: Books24x7.com.
Specific material designation
remote
System details
Mode of access: Internet via World Wide Web
Type of computer file
Text.

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