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The Resource Basic marketing research : a decision-making approach, Naresh K. Malhotra, Mark Peterson

Basic marketing research : a decision-making approach, Naresh K. Malhotra, Mark Peterson

Label
Basic marketing research : a decision-making approach
Title
Basic marketing research
Title remainder
a decision-making approach
Statement of responsibility
Naresh K. Malhotra, Mark Peterson
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5415.2
LC item number
.M288 2006
Literary form
non fiction
Nature of contents
bibliography
Basic marketing research : a decision-making approach, Naresh K. Malhotra, Mark Peterson
Label
Basic marketing research : a decision-making approach, Naresh K. Malhotra, Mark Peterson
Publication
Note
  • Library's copy missing CD-ROM
  • CD-ROM includes SPSS student version 13.0
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Accompanying material
1 CD-ROM (4 3/4 in.)
Bibliography note
Includes bibliographical references (p. 593-600) and indexes
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780131525481&userID=ebsco-test&password=ebsco-test
Dimensions
29 cm. +
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b2159813'}
Edition
2nd ed.
Extent
xl, 631 p.
Isbn
9780131525481
Isbn Type
(CD-ROM)
Lccn
2004057343
Other physical details
col. ill.
System details
For Windows 98, 2000, XP and Me

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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