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The Resource Basic marketing : a managerial approach, E. Jerome McCarthy, William D. Perreault, Jr

Basic marketing : a managerial approach, E. Jerome McCarthy, William D. Perreault, Jr

Label
Basic marketing : a managerial approach
Title
Basic marketing
Title remainder
a managerial approach
Statement of responsibility
E. Jerome McCarthy, William D. Perreault, Jr
Creator
Contributor
Subject
Member of
Series statement
Irwin series in marketing
Basic marketing : a managerial approach, E. Jerome McCarthy, William D. Perreault, Jr
Label
Basic marketing : a managerial approach, E. Jerome McCarthy, William D. Perreault, Jr
Publication
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Bibliography note
Includes bibliographical references and indexes
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780256030198&userID=ebsco-test&password=ebsco-test
Dimensions
25 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b1151775'}
Edition
8th ed.
Extent
xvii, 841 p.
Isbn
9780256030198
Lccn
83-82140
Other physical details
ill. (chiefly col.)

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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