Coverart for item
The Resource Asian brand strategy : building and sustaining strong global brands in Asia, Martin Roll (Business & Brand Strategist, Senior Advisor, Martin Roll Company, Singapore)

Asian brand strategy : building and sustaining strong global brands in Asia, Martin Roll (Business & Brand Strategist, Senior Advisor, Martin Roll Company, Singapore)

Label
Asian brand strategy : building and sustaining strong global brands in Asia
Title
Asian brand strategy
Title remainder
building and sustaining strong global brands in Asia
Statement of responsibility
Martin Roll (Business & Brand Strategist, Senior Advisor, Martin Roll Company, Singapore)
Creator
Author
Subject
Language
eng
Summary
"Towards 2020, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from global branding efforts will be larger than ever before. The growing emphasis on shareholder value and brand strategy to drive value will move up the boardroom agenda and become one of the most prominent drivers of value in Asia Pacific. The book presents the Asian Brand Leadership model illustrating the paradigm shift Asian brands need to undertake to unleash their potential." --
Assigning source
Portion of summary from book
Cataloging source
CtWfDGI
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Asian brand strategy : building and sustaining strong global brands in Asia, Martin Roll (Business & Brand Strategist, Senior Advisor, Martin Roll Company, Singapore)
Label
Asian brand strategy : building and sustaining strong global brands in Asia, Martin Roll (Business & Brand Strategist, Senior Advisor, Martin Roll Company, Singapore)
Publication
Note
First edition published 2005 by Palgrave Macmillan
Related Contributor
Related Location
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Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781137359186&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4316284'}
Edition
Second edition, revised and updated.
Extent
1 online resource
Form of item
online
Isbn
9781137359186
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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